To help moms beat the "Bobby Traps"-- the cultural and institutional barriers that prevent moms from achieving their personal breastfeeding goals. To inspire, prepare, and empower moms. To give breastfeeding a makeover and give the moms the solutions they need to make it work.
ALL moms deserve to make an informed feeding decision, and to be cheered on, coached and celebrated without pressure, judgment or guilt, whether they breastfeed for 2 days, 2 months 2 years, or not at all. ALL breastfeeding moms deserve to succeed and have a positive breastfeeding experience without being “booby trapped”!
The ad campaign:
And my favorite....
Head on over to Best For Babes for more info, campaign graphics, and more.