To help moms beat the "Bobby Traps"-- the cultural and institutional barriers that prevent moms from achieving their personal breastfeeding goals. To inspire, prepare, and empower moms. To give breastfeeding a makeover and give the moms the solutions they need to make it work.
Their credo:
ALL moms deserve to make an informed feeding decision, and to be cheered on, coached and celebrated without pressure, judgment or guilt, whether they breastfeed for 2 days, 2 months 2 years, or not at all. ALL breastfeeding moms deserve to succeed and have a positive breastfeeding experience without being “booby trapped”!
The ad campaign:
And my favorite....
Head on over to Best For Babes for more info, campaign graphics, and more.
